Who Is Gabrielle?Chanel

Everyone called her Coco but
her real name was Gabrielle

On the occasion of Chanel new bag “Gabrielle”, that bears the name of the founder of the House, Karl Lagerfeld has conceived a four parts campaign based around four muses. Starring Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams, four trailers were released on social networks, preceding the imminent arrival of the short films. Each one is defined by a different style and give us its own vision of Gabrielle Chanel. Filmed at a frenetic pace by Australian director Daniel Askill, Kristen Stewart goes to meet the spirit of Gabrielle. Cara Delevingne is directed by Japanese Shishi Yamazaki, who has imagined a film using rotoscoping, and creates an urban pop cartoon in which the young woman plays the leading role.

In a black and white ambiance of a Haussmannian apartment, Caroline de Maigret, in front of Olivier Assayas’s camera, embodies the Parisienne par excellence. As for Pharrell Williams, we see him through the eyes of director Antoine Carlier, having fun in an empty concert hall. This mini-series announces the tone of a campaign sure to deliver numerous surprises. The Cara Delevinge video will be available on April 10th, the one with Caroline de Maigret on 17th, and with Pharrell Williams on 24th. While the short film with Kristen Stewart is already available here.