Virtual NormalitySigne Pierce

A binary between digital networks
and physical publics



  Virtual Normality is the Pierce’s first solo exhibition presented by Galerie Nathalie Halgand in Vienna, Austria. Using elements of set design to envision what the artist is referring to as a “hyper-real home,” the gallery space will be re-formatted as an apartment, in which visitors can experience Pierce’s work in a setting more casual than a white cube. The exhibition’s “living room” will feature various multimedia works, including a collection of Pierce’s photographs and short films, in addition to her lightboxes, which take the form of large format prints mounted upon fluorescent frames. Archival footage of the artist’s videos produced and performed on social media platforms such as Snapchat, Instagram and Facebook, will be presented on digital monitors and screens throughout the space to reinforce the sense of digital immediacy common in Pierce’s work. Virtual Normality will also include an original performance, staged in the gallery’s “bedroom”, to be live-streamed online for 24-hours.