Universal Modern RealityBalenciaga Menswear ss18

By-passing fashion on the way to the weekend
chores or a walk in the country


Models walking with their kids. This happened at Bois de Boulogne on the occasion of Balenciaga Menswear ss18. The walk in the forest continued Demna Gvasalia‘s ongoing sociological investigation into the condition of Corporate Man, and his “back to basics” intention. Going back to the late ‘80s and ‘90s Gvasalia balanced family values and European nightclub culture through a “comfortable” wardrobe characterized by: washed-out jeans, schlumpy linen jackets, big old anoraks, the polo and rugby shirt. In a moment of social transformation and struggle, the slogans appearing here and there worked as flags for optimism.