Unexpected DialogueA multifunctional Prada

Industrial grade ideation and harmonisation
of incongruous materials. 


“I wanted to break the rules of the classic,” – Miuccia Prada 

Prada has invited a series of globally influential female creatives to collaborate, to devise items for women crafted from Prada’s emblematic nylon fabric on the occasione of For Spring/Summer 2019.Cini Boeri, Elizabeth Diller and Kazuyo Sejima – have designed unique new pieces inspired by the qualities inherent in the fabric itself, and its place within Prada’s heritage. The notion of ’Prada Invites’ encompasses an examination of the intersectionality of design, exploring unexpected conversations between different disciplines. The resultant work becomes an ideological dialogue, expressed through fashion; personal, honest and real.
All of which are concepts associated with Prada’s nylon, the utilitarian fabric which upended conventions of luxury and became a foundational material of Prada today. Industrial grade ideation, harmonisation of incongruous materials. SS19 powerful collection was set at the Fondazione Prada complex where the Deposito was transformed by AMO into a multifunctional venue reinterpeting the classical spatial repertoire of the theatre with a Terrace, Parterre and Balcony, and using these to activate the hall for the fashion event.