Summers of the Mind10 Years of MSGM

The brand celebrates its Anniversary with a collection
that feels like a breezy summer afternoon.

  The summers of the mind: youth, desire, color, energy, love. The tenth anniversary of the brand is celebrated in pure MSGM style, always looking ahead.

Ten years have passed since I launched MSGM and for me this is only the beginning. This collection is the essence of our DNA, a manifesto for our future “says Massimo Giorgetti. Giorgetti was born by the water and that’s where is bringing back us for the 2020 Resort Collection; summers on a beach, at the edge of a swimming pool, in quiet corners of the ming. What you feel, what you see, what happens or what you make happen: a hymn to positivity, an absolute declaration. MSGM signature tailoring is combined with matching garments, turquoise tailored trousers or hot pink shorts, in strictly colour-block looks. Naive designs, graffiti and scribbles remind the absent sketches made during the sunny summer afternoons, and are transposed on linen jackets or relaxed hoodies.

The focus is always on the attitude: the double-breasted pinstriped is matched with bandana prints short. The shape of water speaks thought the tie-dye on jersey garments and denim jackets in an explosion of bright colours; swimwear meets urban fashion while leopard, acid flowers and lobster prints charged with an irrepressible summer energy. “They will never take the summer away from me“: an holographic print on a t-shirt, an Italian slogan that captures the spirit of the entire collection. The Nelson Mandela Forum opened its doors for the Collection: a symbolic place that celebrates the close connection between the values of sport, equality and democracy closed to the brand.