“The sixties were about personalities. It was the first time when mannequins became personalities. It was a time of great goals, an inventive time…. and these girls invented themselves.” – Diana Vreeland
Remembering is also about reinventing and imagining. Fifty years after the momentum of urgency and creativity that the year 1968 brought, this is an opportunity for Maria Grazia Chiuri to revive an era when the rules of fashion were turned on their head. Searching for authenticity the Artistic Director puts youth at the centre of the scene openly counterbalancing the return of the uniform, to bring us back to what it signifies: the individual taking precedence over gender differences, and the equality of rights and roles which remains the great conquest of that time. Maria Grazia Chiuri was guided by symbols and attitudes representing a search for authenticity.