|In the mystical Renaissance setting of the Santa Maria Novella Grand Cloister in Florence the Creative Director, Glenn Martens has presented Y/PROJECT AW19 Menswear collection.
Known for his playful take on historical references, Martens developed a high-concept show aimed at transporting guests somewhere else, out of time and space. The cloister was plunged in darkness – flashlights handed out to guests at the show entrance as the only source of light gave a surreal mood to the moment.
The new collection is a celebration of the brand identity that reaffirms the creative statement Martens has been delivering over the past 5 years: deconstruction and reconstruction.
“A lot of the clothes are made in a way that you can change and adapt them, which should emphasize the feeling of making something more personal” Glenn Martens
The menswear collection is expanding towards new territories: for the first time the brand proposes its own masculine footwear and bag lines, both hand-crafted in Italy.