What comes after
the future?

Prada Women’s Spring/Summer 2017 show was set in a space
conceived by AMO as layers of diverse architectures, built over the remnants
of the previous season which serve as both a foundation, and visible background,
for the current scenography. The center axis of the space contains a 12-screen film
installation by the director David O. Russell and the New York design studio 2×4.
Russell imagined the installation as a surreal dreamscape with an eclectic cast
replaying scenes in shifting combinations. The content is derived from the soon-to-be
released short film Past Forward, a collaboration between Russell and Miuccia Prada.
A complex experiment in cinematic form intended for display in multiple environments:
gallery installation, cinema, social media, and online.