What comes after
the future?

Spring Summer 2017
Women’s Collection





  Prada Women’s Spring/Summer 2017 show was set in a space conceived by AMO as layers of diverse architectures, built over the remnants of the previous season which serve as both a foundation, and visible background, for the current scenography. The center axis of the space contains a 12-screen film installation by the director David O. Russell and the New York design studio 2×4.
Russell imagined the installation as a surreal dreamscape with an eclectic cast replaying scenes in shifting combinations. The content is derived from the soon-to-be released short film Past Forward, a collaboration between Russell and Miuccia Prada. A complex experiment in cinematic form intended for display in multiple environments: gallery installation, cinema, social media, and online.