Overlapping NarrativesPrada Menswear ss18

A fashion show is a story told in an architectural space:
a story in a story

  Prada Men’s ss 2018 is following the logic of comic strips and graphic novels, fragments of incomplete narratives cover all the visible surfaces, the black-edged architectural features providing the infrastructure for the storytelling. Even the guests are drawn into the narrative, embedded in sunken frames, as models parade on an illustrated surface weaving between the spectator boxes. We live in a jumble of overlapping narratives, some deep and sustaining, others fragmentary, truncated, partially realized or incomplete. If storytelling is the root of all communication, the manner in which we choose to tell them – abstract and complex or simple and direct – is significant.