NikeLab X Olivier RousteingA Golden Touch

Integrating the iconic style of football into sport style
#NikeLabXOr

Nike and Olivier Rousteing went to the Cité Internationale Universitaire de Paris to celebrate the launch of the NikeLab X Olivier Rousteing: Football Nouveau Collection, part of NikeLab’s Summer Of Sport celebration. The Citè Internationale Universitaire de Paris was redesigned as a modern football-inspired clubhouse adorned with black and gold flags and a gold soccer ball centre piece.
A large dome structure in the garden outside, staged the collection. The event was all about performance presenting a football-inspired 3-D show by Super Bien and athletic performance by French duo Choreographers, I could never be a dancer. Two of the most iconic football pieces, Nike 98 and Nike Mercurial, were reimagined thorough Olivier Rousteing’s aesthetic. The designer gave space to his love for football reimagining iconic football designs through modern silhouettes and pairing them with luxury finishes and touches of gold.

 

“FASHION IS USUALLY ABOUT THE CATWALK AND THE GLAMOUR,
BUT WITH NIKE IT WAS ABOUT PERFORMANCE AND THE ATHLETES,” OLIVIER ROUSTEING