Pamela RosenkranzNew Frontiers Art

Photography by Lukas Wassmann
Interview by Stefano Raimondi

INSIDE

Infection, installation view, Slight Agitation 2/4: Pamela Rosenkranz, Fondazione Prada, Milan 2017
Portrait Lukas Wassmann

 

SR In your work, you are merging different elements from various fields, such as art, biology, neuroscience, marketing, and philosophy. Where do you get the information from, and how do these sources of information coexist, blend into each other and  finally empower each other?
PR Mostly from the Internet. I am reading about ancient philosophy, artificial intelligence, biology, science, and consumer culture. By intertwining the most diverse aspects of contemporary human knowledge, I am able to gain an interesting perspective. Google flattens historically solidified hierarchies of knowledge. You could say that this is epistemically liberating. Sometimes a simple image search, and the algorithmically generated visual connections that a search term creates, can trigger my inspiration. Of course, knowledge shouldn’t be conflated with pure information.
SR We live in an age in which the cultural construction of perception is powerfully guided by economic and political interests, in which we are continually and unconsciously exposed to stimulus that can become mental states. In your opinion, what role does art play in this scenario?
PR So many cognitive biases, which result from our evolutionary history, still distort our cognition. Insights from neuroscience are mobilized in marketing and advertising. Of course, art itself is not immune to biological forces, to the contrary, I think, it is based on it. Human perception has always been susceptible to sensual stimulation. Art works with these biological and cognitive mechanisms; by triggering certain emotional or sensual responses, it renders more explicit how our biology shapes our thinking.

 

  To read the full interview download MUSE 47 available from September 7th, 2017