MSGM’s DNATen years together

Massimo Giorgetti brings together the best of his brand
in a collection that looks both back and ahead.

  It is the celebration of MSGM. At the center is our passion for fashion, energy and emotion that set us apart. Every look is pure MSGM, with the essential elements that accompany us from the beginning. It is not a retrospective: we looked back and then returned, as always, to the future, to new horizons, “says Massimo Giorgetti.

On Sunday Giorgetti presented a love letter to his brand, keeping faith to the codes at the core of MSGM’s aesthetic.
The setting of the show was the marvellous Triennale’s garden which host the famouse “Bagni Misteriosi” sculpture realized by Giorgio De Chirico. The Creative Director  claimed to have worked without any given inspiration but rather gathering the best of the past ten years in fashion. Colors, prints, tye-die, iconic fabrics, the energy and fun that made MSGM’s DNA. The tweed coats with oversize shapes are at once irreverent and rigorous, in contrast with the romanticism of the poplin shirts with ruffles. Fluid organza dresses are worn over on t-shirts with prints resembling the show’s invitations. Voluminous dresses with blurred floral patterns; the large roses of a poplin cape recall the life explosion of an imaginary garden. The color-block taffeta is a game changer bringing in a fresh breeze of novelty, with big ruches and bow perfectly in line with MSGM style. The tie dye is reinterpreted in a hyper-sophisticated way, with large lines running parallel on cotton dresses. Lace is part of the MSGM language since the first collection now in bright colors on shirt, jacket, trousers. The fringes are another recurring element throughout the collections, this time on tweed dresses and degradè jackets in shades of sunset orange and pink, combined with collars and crochet belts. Heels are embellished with raffia and tie dye bows; the classic loafers are covered in MSGM graffiti. The collaboration with the painter Todd Bienvenu tells a new perspective of MSGM’s passion for the art world.
Men’s shirts and canvas tote bags are printed with ironic portraits of girls on the beach, designed by Bienvenu’s naive strokes.