Mirages from the futureIllusion of geography ideal - Louis Vuitton SS19

A composition of souvenirs from
expeditions to faraway lands.


A new landscape is at the heart of the Louis Vuitton Spring-Summer 2019 collection. With a play on graphics and volumes, a conquering silhouette sets off on an adventure of pure sartorial exploration. Its allure is composed of myriad souvenirs of expeditions to faraway lands.Classicism counterbalances exotic locales; the refinement of savoir-faire contrasts with the hardiness of nomadic equipment.
The clothes’ reliefs create panoramas unto themselves; the confrontation of colours and motifs recount a tale of adventure. The Louis Vuitton House crosses and blends territories, creating an illusion of ideal geography. There arises the matter of mirages, fantastical shores that become precious memories for every traveller. Mirage, from the Latin “mirare”, means ‘seeing with astonishment.