Mert & Marcus 1994The Hedonism of Dsquared2

A time when music, art and fashion all seemed to be liberating themselves from the conventional norm.

  A leap ahead by thinking back to a precise moment in time: 1994.
This year marked a turning point for Mert Alas & Marcus Piggott and Dean & Dan Caten. The spark of Mert Alas & Marcus Piggott’s creative partnership was ignited when two very different personalities collided, fueled by the ethos of an unrestricted era that shaped a borderless, everything-is-possible intuition. A time when music, art and fashion all seemed to be liberating themselves from the conventional norm.
Mert Alas & Marcus Piggott have designed a capsule collection with Dean & Dan Caten and Dsquared2, entering into a new creative partnership, inspired by what in hindsight was a revolutionary year. 1994 epitomises the hedonistic sense of freedom of the Nineties using fashion as a tool to express oneself, embodying the art of being an individual.
Methodically positioned throughout the collection, with a do-it-yourself post-punk spirit, are images of Kate Moss and other iconic photos from Mert Alas and Marcus Piggott’s archive. As a result, art migrates from the pages of a monographic book or the walls of a gallery to items that are meant to be worn. Clothing, on its turn, gets as valuable as art.
In short, a few cool clothes for a few cool kids.

The Mert & Marcus 1994 for Dsquared2 collection will be available on February 2019.