Loewe FoundationA Hundred Years Later
by Lucia Moholy

Madrid,
1 June – 30 August, 2016

Loewe Foundation presents a great exhibition dedicated to the extraordinary work of Lucia Moholy, a pioneer of modernist photography whose work is being showed for the first time in Madrid. Moholy was an artist, writer, historian, and true intellectual whose importance has only started to be recognized in recent years. When she married the Hungarian artist László Moholy in 1921, the couple collaborated on experimental photographic images now considered seminal.
When László Moholy joined the Bauhaus’ faculty in 1923, Lucia Moholy began documenting the art and design school’s activities in a series of outstanding photographs. Recognising the excellence of her work, Bauhaus director Walter Gropius decided to use it to promote the school’s philosophy and aesthetics, making Lucia the institution’s of official photographer till 1928.

 Moholy’s preoccupation with aesthetics and formal invention are on vivid display in the LOEWE exhibit, evinced in her use of close-ups, chiaroscuro, unusual angles and other techniques that were unconventional for her time. That’s what makes her so timely and a perfect match for Loewe — a house built on design and technique.

“WHETHER SHE IS PHOTOGRAPHING A PERSON OR AN OBJECT,
YOU CAN SEE IN THE WORK HOW MUCH MOHOLY CARED ABOUT LINE, LIGHT, AND TEXTURE.”
– LOEWE’S CREATIVE DIRECTOR JONATHAN ANDERSON