ITALIANAThrough the lens of Fashion

Celebrating the story of Italian fashion
and the origin of Made in Italy


Italiana. Italy Through the Lens of Fashion 1971-2001



Italiana. Italy Through the Lens of Fashion 1971-2001 is a project in the form of an exhibition and a book, conceived and curated by Maria Luisa Frisa and Stefano Tonchi at Palazzo Reale, Milan. The exhibition celebrates the story of Italian fashion during a seminal period, focusing on the gradual definition and assertion of the Italian fashion system in the grand season of the Made in Italy style.
The year 1971 symbolically marks the watershed between high fashion and the start of Italian ready-to-wear, meanwhile the year 2001 is instead an emblematic end date: the transition from one century to another was the moment when Italian fashion shed its skin and became a global phenomenon. The curatorial gesture is conceived as the action of a system assembling a mythology based on all those events that witnessed the leadership of Italian designers, industries, cities, and districts for a wealth that is unique in the world.