Witty unusual and memorableWORLD (The Price of Love)

The new book by Martin Parr
totally set in Cannes.


Gucci presents: WORLD (The Price of Love) the new book in limited edition published by IDEA LTD.
Images are taken from the Gucci Cruise 2018 Collection and are photographed by British documentary filmmaker Martin Parr in Cannen. The book includes a portfolio that combines images of models wearing Gucci garments and photos of passers-by and sunbathing people, through the idiosyncratic lens of Parr. The title is a eulogy to the song by the British post-punk band New Order and their song WORLD (The Price of Love).

Martin Parr is famous for his documentary photography, which observes society with an ironic eye. He is known for the use of bright colors and the delicately satirical humor that characterizes his non-laid images. On occasion of the Cruise collection by Gucci, Parr went to France, where he managed to capture the world of tan fans of the French Riviera. Taking pictures around Cannes, at the InterContinental Carlton Cannes Hotel and at the Carlton Beach Club, Parr has immortalized the young and eclectic tribe of Gucci’s models among umbrellas, palms and seafront terraces, immersed in a world of ice creams, inflatable beach and sunscreen. The photos in pure Parr’s style: witty, unusual and absolutely memorable.