Prada’s The Iconoclast series launched in 2009 is renewed this season with a new appointment for Fashion Week in Milan, on February the 20th, the night of Prada show.
The boutiques in Via Montenapoleone (6 and 8) will be remixed for the occasion by fashion editor Edward Enninful and his “Harlem Renaissance”. Enninful got inspired by the electric time in the 20s that saw a prolific exchange between African and American communities in New York and the USA.
This was the era of jazz, it was the time when stars such as Louis Armstrong, Billie Holiday, Josephine Baker and Ella Fitzgerald were born.
Taking as a starting point this colorful creative spirit, the shops will be filled with black and white mannequins dressed in Prada SS14 and archive pieces. An art deco bar will complete the scene of the women shop while the man shop will see a set made of game tables and a jazz blues trio.
The new images shot by Emma Summerton and Enninful will decorate both stores.
The display will be on view until Feabruary 24th. After Milan Mr Enninful will unveil his vision at Prada’s new St. Petersburg store..
Galleria Carla Sozzani, Milan, hosts the exhibition "Blumenfeld Studio - New York, 1941-1960".
Erwin Blumenfeld, a singular artist with a unique perception of art, fashion, advertising characterized by a relentless experimentation.
"Blumenfeld Studio" - New York, 1941 - 1960" looks at Erwin Blumenfeld and his latter works from his career in New York.
This exhibition celebrates the output of his Central Park studio during the Second World War and post-war boom years, including fashion photography, advertising campaigns, personality potraits, ' wwar effort" propaganda posters and experimental work, which have since bee recognised as significant techinical achievements in the field.
"Blumenfeld Studio" - New York, 1941 - 1960" is on view at Galleria Carla Sozzani from February 15 to March 30, 2014.