“It evokes something fresh and feminine. There’s a sweetness to Eau rosee that is also discreet and soft. […] The Miu Miu girl rejects one seemingly arbitrary set of rules for another.” – Stacy Martin
Miu Miu presents a new take on its first fragrances – Miu Miu Eau de Parfum and Miu Miu L’Eau Bleue – with L’Eau Rosée Eau de Toilette. A soft floral created from lily of the valley and cassis buds is tightly wrapped in notes of sophisticated musk. The fragrance is introduced with a new campaign film starring Miu Miu muse Stacy Martin and model Sijia Kang. Written and directed by the French filmmaker Rebecca Zlotowski, it explores themes of escape, excess, and the ultimate ecstasy of girls just having fun. The story tells about the escape of two girls: Stacy, bored with her baller practice escapes to find her partner-in-crime, Sijia, waiting outside the school ballet for a new adventure in Paris on a shiny blue convertible and on a Riva yacht exploring the French Riviera.