Cinematic CultureChloé ode to Shanghai

Natacha Ramsay-Levi nods to Chinese culture
for her Spring Pre-Collection 2020.
The passion for Chinese cinema and its master directors such as Jia Zhangke, Hou Hsiao-Hsien, Zhang Yimou, Bi Gan, and Lou Yi, informed Natacha Ramsay-Levi choice to nod to Chinese culture and interpret it through her sense of cool.
The first-ever Chloé Spring Pre-Collection 2020 runway show took place in Shanghai at the Long Museum, a minimalist temple for contemporary and modern art. Set along the West Bund, it rises in soft curves of concrete, weaving indoors and outdoors against the dynamic Shanghai skyline and the tranquil Huangpu river. In accord with Creative Director’ vision the historical and cultural symphony of Shanghai becomes both backdrop and central protagonist to the collection.
A sequence of feminine silhouettes and boyish tailoring interlace paying homage to strong female characters. Dualities and juxtapositions.From blazers tied at the waist to pajama-style blouses paired with ample trousers in leafy silks, woodcut toile de jouy and crinkled jacquards. Decorative and cinematic allusions unfurl throughout in dialogue with the legacy of Chloé founder Gaby Aghion, creating a symbiosis of preciousness and utility.
Chloé Spring Pre-Collection is an ode to Shanghai’s belle époque celebrated through transparent games of print and embroidery and flourishing shades of persimmon, cherry, terracotta, umber, saffron and cornflower blue. The Chloé girl is unmistakable and is a statement of Natacha Ramsay-Levi ultimate womanliness.
Written by Maddalena Iodice