Into the soundGucci Wooster

From the roots of the house music phenomenon to its
enduring impact on international contemporary culture.


A film by Wu Tsang.


Gucci inaugurates the new creative and ecletic space in Soho, Gucci Wooster, extended to Wooster Street to West Broadway, which represents an innovative experience, in a variety of fabric, color combinations and digital combinations.

Inside the space, a fascinating old pencils factory, the sophisticated 3D video display and screening room, equipped with headphones, will play host to creatives and film screenings.

Frieze Studios and Gucci collaborate to present 30th Anniversary Celebration of The Second Summer of Love. For its inaugural presentation, artists Jeremy Deller, Arthur Jafa, and Wu Tsang, and emerging filmmaker Josh Blaaberg, have been commissioned to create films inspired by and springing from the pioneering summers of 1988 and 1989 in the United Kingdom. Through a series of films and events, The Second Summer of Love is exploring not only the roots of the house music phenomenon, but also its enduring impact on international contemporary culture.

Art and cinema are both powerful creative forces that inspire and unite people across cultural and national boundaries. That is the viewpoint behind Gucci working with partners including LACMA, The Film Foundation, Frieze Masters and the Tribeca Film Institute to celebrate visionaries who have redefined the landscape of their crafts.