Inside and OutsideFondazione Prada

The New Tower is open: the perfect balance
between art and architecture.

   “The Fondazione is not a preservation project and not a new architecture. Two conditions that are usually kept separate here confront each other in a state of permanent interaction–offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others. New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed – all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges – Rem Koolhaas

The new 60-meters high white Tower will become a recognizable landmark for the Fondazione Prada, revealing itself within Milan’s urban skyline while simultaneously framing an unprecedented view of the city through its large windows. Inside the six exhibition levels of Torre, project Atlas, emerged from a dialogue between Miuccia Prada and Germano Celant, is unveiled. It hosts works from the Prada Collection displayed in a sequence of environments incorporating solos and confrontations, created through assonances or contrasts, between artists such as Carla Accardi and Jeff Koons, Walter De Maria, Mona Hatoum and Edward Kienholz and Nancy Reddin Kienholz, Michael Heizer and Pino Pascali, William N. Copley and Damien Hirst, John Baldessari and Carsten Höller.