Gufram on the Rocks50 Years of Design
against the Tide

Milan,
10 April – 1 May, 2016

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Galleria Carla Sozzani presents Gufram on the Rocks. The exhibition explores the first 50 years of Gufram through its most symbolic projects, the ones that in recent years have revived the legend of the brand and its mad and disruptive visions. With a special set up, some of the most representative icons of the history of Gufram are displayed in the gallery’s space: from the couch Bocca by Studio65 to Cactus designed by Guido Drocco and Franco Mello; from Pratone by Giorgio Ceretti, Pietro Derossi and Riccardo Rosso, to Sasso and Sedilsasso by Piero Gilardi; from Globe by Studio Job to Magnolia by Marcel Wanders, and many others.
According to Charley Vezza, Global Creative Orchestrator of the brand revolutionized the domestic landscape and created, together with other realities of that time, what is known today as Italian Radical Design.Today Gufram remains true to itself: its icons have become fixed points in the common imagination, as rocks around the current flows.
On the occasion of the 50 years of the brand,Gufram decided to display his history of resistance with an exhibition at Galleria Carla Sozzani which has always been a place where ideas can be expressed freely.
Two new projects will be presented for the first time at the exhibition. Poltrona by Alessandro Mendini, a totemic and symbolic settee. A single copy produced in the early ’80s and used for a historical cover of the magazine Casabella, it is now produced in a limited edition in “real-faux” Carrara marble. The artist Kris Ruhs, on the other hand, will present a brand new soft sculpture in “real-faux” rusty iron taken from his modular sculptures which have grown from a single block, according to the ironic game of the “true-false” that distinguishes Gufram creations. From the late 60s, in a time when Italian society was going through a profound change, Gufram was at the center of a movement carried on by artists and architects that would later become the radical design as we recognize it today.

“DO NOT EXPECT AN EXPLANATORY EXHIBIT, WHAT YOU’LL SEE WILL BE THE PERSPECTIVE REPRESENTATION OF AN UNDISCIPLINED AND UNCONVENTIONAL WAY OF THINKING.”

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