GucciMagic Lanterns

Spring Summer 2017
Women’s Collection

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  “Literature was not born the day when a boy crying ‘wolf, wolf ’ came running out of the Neanderthal valley with a big gray wolf at his heels; literature was born on the day when a boy came crying ‘wolf, wolf ’ and there was no wolf behind him.” (V. Nabokov).

Gucci make us plunge in a story steeped in wonder, phantasmagoria and unorthodoxy. Between reality and dream, these stories act as magic lanterns, altering languages, signs and consolidated codes. It’a an unsystematic thought that leads through ruptures, cross-references and unpredictable connections, fertilizing new meanings and cultivating the unexpected.