Gucci presents: #24HourAce

27 July, 2016
Bringing the Ace sneaker back to life


Gucci powers a new video project #24HourAce, which involves a number of artists taking over the House’s Snapchat account for one hour. Throughout the day, from Tokyo to New York, traversing the globe in between, these talents post contents on Snapchat illustrating their collaboration with Gucci. The #24HourAce videos are part of a new Instagram-based project developed around the House’s famous tennis shoe, the Ace sneaker. Taking inspiration form the previous project #GucciGram, #24HourAce calls the artists to use the Ace sneaker as a point of departure for self-expression, which is one of the key tenets of today’s Gucci.