The art of explorationGucci Places

A variety of further locations that reflect
the taste and values peculiar to the House

Gucci is pleased to announce the development of Gucci Places, its initiative designed to invite people to explore locations around the world that have inspired the House. The very first Gucci Place, which was unveiled earlier this year was Chatsworth in Derbyshire, England, where Gucci supported House Style exhibition and used it as the location of the Gucci Cruise 2017 advertising campaign. The idea is to encourage people to discover new places, inspiring a creative response and involving good feelings with all the locations connected to Gucci. The new Gucci Places are: The Biblioteca Angelica, Rome; Castello Sonnino, Montespertoli, Italy; Maison Assouline, London; Los Angeles County Museum of Art (LACMA); Bibo, Hong Kong and Waltz, Nakameguro, Tokyo. The Gucci App is able to connect people throughout the geolocation services in proximity of a Gucci Place, receiving a push notification. Gucci invites you to visit and share the relevant locations, providing detailed descriptions, featuring texts, pictures and/or videos.