Glow in the PradaPrada FW18

A sophisticated spectacle and dialogue
between fashion, architecture and the city.


“I liked the idea of the night, the night as the place for adventure, the place of freedom and its limits.” – Miuccia Prada

The Prada FW18 Womenswear show takes place in the nearly finished tower, the building which marks the completion of the OMA-designed Fondazione Prada complex in Milan. A new architectural landmark, the tower offers a unique view on the skyline of the city. The collection lights up the night with neon, high-tech fabrics and fluo colors in a clear message of freedom.