Florence CallingFerragamo's Vision

Paul Andrew presented the SS20 Menswear Collection
within the suggestive backdrop of Piazza della Signoria.

 

Immersed in the suggestive scenario of Piazza della Signoria in Florence, Ferragamo presented the first Menswear Collection under the Creative Direction of Paul Andrew: a multicultural and multigenerational vision. The show celebrates a city close to the heart of the brand. The artistic and cultural traditions of the city, its artisanship heritage and the Neptune’s Fountain who recently renovated by the maison stand as the values of a new aesthetic etiquette. Florence is the essence of the brand and Ferragamo its embodiment. Traditional menswear codes meet a young freshness; the parka transforms into a classic blazer, the five-pocket jeans it’s declined in leather and with a wide led, soft fit. The sartorial jacket becomes sporty but with an utility accent. Menswear is being set free from tight style rules.

The color palette is wide and bright but sophisticated: deep tones of orange, light blue and mint are juxtaposed to neutral shades enhancing the chic appeal of the collection. The 1951 “Kimo” shoes – a staple of the maison, are reimagined through a modern treatment of the materials and symbolise the meeting point between high-tech and high-craft.

Salvatore Ferragamo’s unique craftmanship heritage stands out in every piece but in a new version, never retro and projected into the future.