Fendi sealed its profound bond with Rome, by choosing its hometown to celebrate the 90 years anniversary of the Maison. The Fendi Roma book which was launched on the occasion of the anniversary, traces the brand’s history, identity and the profound link with the city. The program continued at the Fontana di Trevi, that went back to its glory thanks to the renovation sponsored by Fendi, where took place a never seen before fashion show with the Legends and Fairytales Haute Fourrure Collection 2016-2017.
The Trevi fountain’s water and play of lights fused with refined treatments once more an example of the unique craftsmanship, daring creativity and expression of the excellence of the Roman Maison. The amazing dinner at Terrazza del Pincio in Villa Borghese, Paul Cocksedge’s great installation and a special performance by Giorgio Moroder made guests plunge into a magic atmosphere that celebrated 90 years of the Maison’s great revolutionary worldwide achievements, avant-garde experimentation, unlimited research and innovation that made possible the creation of unique collections.