|“Chloé has always believed in natural femininity. […] Both chic and effortless, this attitude places Chloé at the intersection of Paris Couture savoir-faire and youth savoir-être – a unique position Maison Chloé encapsulates.” – Geoffroy de la Bourdonnaye, CEO.
Chloé unveils a new space, Maison Chloé, an intimate five-floor home adjacent to its Parisian headquarters. This exciting cultural space is envisioned as an expression of femininities with a programme of exhibitions and events showcasing the company’s 65-year history from the house’s founder, Gaby Aghion to the Chloé girls of today. The photographer Guy Bourdin is the focus of Maison Chloé’s first temporary exhibition running from July 4th to September 6th 2017, Femininities – Guy Bourdin. Bourdin created the greatest number of editorials featuring the house’s designs – Chloé was the ready to wear brand he photographed the most. On the occasion of the launch, the acclaimed exhibition-maker Judith Clark has created an intriguing pathway through the Haussmann-style building’s showrooms, VIP fitting rooms, exhibition halls and events spaces where a rich selection of archival pieces and images invites visitors to immerse themselves in the spirit of the Chloé girl as expressed over seven decades.