Eclectic memorabiliaGucci Garden

A dynamic and interactive Maison’s experience,
among objects, ephemera and contemporary art.

“The garden is real, but it belongs above all to the mind, populated with plants and animals: like the snake, which slips in everywhere, and in a sense, symbolises a perpetual beginning and a perpetual return.”Alessandro Michele
Gucci signals the opening of the new Gucci Garden by illuminating a giant neon eye artwork on the façade of the elegant Palazzo della Mercanzia in Florence. Designed by Gucci Creative Director Alessandro Michele, the Gucci Garden is dedicated to an exploration of the eclectic creativity that lies at the very heart of the House. Through curating a wide range of pieces from collections dating back to the House’s
Florentine origins in 1921 and marrying these with recent work, memorabilia, ephemera and contemporary art, Gucci Garden is not only a celebration of a rich archive, but a lively, interactive experience. Curator and critic Maria Luisa Frisa worked with Michele to organise the Gucci Garden Galleria where there is purposefully no chronology to the displays. In keeping with the spirit of creative collaboration that Gucci Garden embraces, chef Massimo Bottura has been invited to open an intimate restaurant on the ground floor, the Gucci Osteria.