Dior Homme and M/M ParisM/Maison at
Milan Design Week

A new project turned into an edition at Plusdesign Gallery
#MilanDesignWeek

In celebration of the 55th Anniversary of the Salone Internationale del Mobile in Milan, Dior Homme announces two new exclusive installations with the graphic and visual artists M/M (Paris). This project falls within the ambit of the three year collaboration between Kris Van Assche and the Parisian duo.
A world of its own has been shaped to portray Dior Homme Collections both in catalogues and with great installations in selected shops around the world. Each installation is an extension of the catalogues created: objects, chairs, lights, numerous pieces have been imagined to hold a dialogue with the Dior Homme fashion offering and to help qualify a living unit. For the Design Week, the M/M (Paris) displays for the first time a “3-dimensional proposal” of these objects within the same space, The Plusdesign Gallery. Each living unit represents a Dior Homme collection and is transformed to create a complete new story.

 

 

“I HAVE WORKED WITH M/M PARIS ON DIFFERENT PROJECTS OVER THE PAST YEARS. THEIR WORK BRINGS A NEW DIMENSION TO MY POINT OF VIEW WHICH STRENGTHENS THE GLOBAL IDENTITY OF DIOR HOMME.” – KRIS VAN ASSCH