Dior by AvedonRizzoli, New York

November 2015

The book Dior by Avedon retraces the relationship between the luxury French House and the American photographer Richard Avedon through his iconic images.

The protagonists of his photos are iconic personalities like Twiggy, Audrey Hepburn, Carmen Dell’Orefice and Dovima, which was captured while wearing the Soirée de Paris evening gown from 1955, striking a pose between two elephants, which is doubtless one of the most famous images in the history of fashion. This photo was described by Avedon as “a choreographic moment. I saw the elephants under the glass roof and I immediately knew I had to find the right dress. I seized all the potential one could see.”

Avedon’s photographs are the reflection of an attitude and movement frozen for all eternity: they capture a special emotion that is almost invisible to the naked eye. The book also reveals the Maison’s creations by showing Christian Dior’s sketches alongside the photographer’s images.

“THIS COMMUNION [BETWEEN DIOR AND AVEDON] PENNED THE GOLDEN AGE OF FASHION PHOTOGRAPHY, WHICH ADVANCED WITHOUT ANY ARTIFICE SAVE DETERMINATION, AT A TIME WHEN SHOOTING WITHOUT A SAFETY NET TRANSFORMED PHOTOGRAPHERS AND THEIR LENSES INTO PUCKISH ACROBATS.”- OLIVIER SAILLARD, DIRECTOR OF THE PALAIS FALLIERA IN PARIS