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Dior 70th Anniversary

Interview with Maria Grazia Chiuri

Photography Suzie & Léo
Fashion Tereza Ortiz
Interview Fabio Crovi

 

“I BELIEVE THE CREATIVE DIRECTOR IS LIKE A CURATOR: INDEED IT ENTAILS DEFINING 
A WORLD AND KEEPING TOGETHER THE COMPLEX GALAXY THAT CHARACTERIZES A BRAND […]. IT IS ABOUT DIRECTING A VISION AND DELINEATING A PROJECT.”

FC Hi Maria Grazia, I am so pleased to speak with you. The September Issue revolves around the theme New Frontiers and by the desire to investigate new visions that are reshaping contemporary society. I thought about you as the best person to interview because of your creative interpretation of what it means to be a woman today and the way you are creating a new and powerful vision of the future. I would love to start by asking you… What is modern now?
MG Modernity is such an interesting concept. During the 19th century modernism was seen as a process of constant improvement. To me, modern is what lasts in spite of time, what stays impressed in memory. It doesn’t lose its strength, it gets stronger. Between tradition and research of the new.
I personally prefer to talk about contemporaneity: it fits our pace and the speed we consume objects, images and experiences.
FC What does it mean to you to be a woman today?
MG To be proud of being women. I believe in equal opportunities and meritocracy. Work hard to achieve our goals is the best way to be a woman today. For us, the synthesis of mind and heart is the key to success: femininity is balance. But femininity is also the claim of those sentiments that are considered a form of weakness as sensitivity and altruism.

 

  To read the full interview download MUSE 47 available from September 7th, 2017.