Digital SunsetPrada Resort 19

A contrasting sequences of visible and invisible,
bright and dark, loud and silent.

  The Prada Headquarters building,  The Piano Factory, is chosen for the Prada Resort 2019 because it opens the door into a New York Prada world which is unknown to everybody, and because it offers ideal spaces on the ground floor, on the upper floors and ultimately on the rooftop.

The space is kept as open and empty as possible for the fashion show. Only one new element is added to the space: large floating panels, adapted from the size of the existing windows that define the space from the outside. The semi-transparent panels reflect the cityscape outside and thus transfer images of the real city deep inside the space of the show.

In addition to the real image of the city, other images of virtual cityscapes and models appear on the digital windows. The dominant light color of the show space is dark silver, red and black. Red panels and lighting system installed on the windows create an augmented sunset atmosphere, to enhance the artificiality and to contrast with the daylight outside.