Being culturally aware and having the courage to
affirm ourselves and our singularity.


“The regulative strategies prove so alluring that the subject voluntarily chooses to stick to that particular categorization, claiming its positioning inside a given social structure. In this frame of reference, the regulation of the living body uses the concept of identity as a device of bio-political control.” (M. Foucault).

The subjectivities embodying Gucci’s pluriverse move in this field, which is ethic and political at the same time. They represent the invitation to diverge, not conforming to univocal and other-directed identity models, and the encouragement to spread other ways of thinking about ourselves that are able to violate preset categorizations. In this regard, what can seem atypical, anomalous, flawed to a normalizing eye, acquires a new legitimacy. A new breath. The courageous affirmation of the self and its singularity.
The collection takes the shape of a genuine Cyborg Manifesto (D. J. Haraway), in which the hybrid is metaphorically praised as a figure that can overcome the dualism and the dichotomy of identity. Gucci Cyborg is post-human: it has eyes on its hands, faun horns, dragon’s puppies and doubling heads. It’s a biologically indefinite and culturally aware creature. The last and extreme sign of a mongrel identity under constant transformation. The symbol of an emancipatory possibility through which we can decide to become what we are.