Croisière Louis Vuittonby Nicolas Ghesquière
Rio de Janeiro, Brazil

Between modernism and tropicality,
#LVgirls #LVcruise

The Maison Louis Vuitton has gone tropical taking the French lifestyle to Brazil, whose environment offers the ideal surround. The Niteroi Contemporary Art Museum, designed and constructed by the architect Oscar Niemeyer harmonises the contrast between civilisation and the natural. Brazilian idealism and Rio de Janeiro are the starting point for Cruise 2017. The collection captures the country’s vitality, energy, multi-culturalism, freedom.
Louis Vuitton Cruise 2017 introduces to a new aerodynamic silhouette. Stripes, luxuriously embroidered, tech-thongs and neoprene sneakers speak of a heroine who is constantly on the move. The collection pays homage to two major Brazilian artists: Helio Oiticica a pioneer of the Neo-Concrete movement and an explorer of space through painting; and Aldemir Martins, an artist renowned for his paintings of flora and fauna, that represented the vibrancy of his native region, the Nordeste. Louis Vuitton Cruise 2017 is explosive energy between modernism and tropicality.

 

 

“BEING ABLE TO SHOW A FASHION COLLECTION IN SUCH AN ARCHITECTURALLY POWERFUL SPACE IS A SENSORIAL EXPERIENCE.”- NICOLAS GHESQUIÈRE