Creation & ResistanceGucci SS18

Denaturing what is consolidated, producing displacements and questionings. Gucci Spring Summer Collection 2018 is a story to dig deep, with a wide and graceful breath. It vibrates with an intellectual tension that resists homologation. It resist the mantra of speed that violently leads to loosing oneself. Resist the illusion of something new at any cost. Refusing to turn the page and stubbornly dwelling on a narration that consolidates in the beauty of the slow. Creative Director Alessandro Michele produced a joyful hymn to self-determination. His invitation: be yourself. The only true transgression that ensures us to get closer to happiness.