CLASSICSLiterally Loewe

From Don Quijote to Madame Bovary
a series of limited-edition literary classics.


In conjunction with its Fall Winter advertising campaign, LOEWE publishes a series of limited-edition literary classics. The new LOEWE books were first revealed during the ready-to-wear Fall shows in Paris. They have also appeared in selected campaign images, being read by the likes of supermodel Stella Tennant and British actor Josh O’Connor. All books are issued as cloth-bound hardcovers featuring special sleeves adorned with iconic Steven Meisel images originally published as part of magazine fashion editorials. The vintage Meisel images have been repurposed for the book collection in a nod to the special ongoing collaboration between the house and the photographer.