Beyond GenderGucci To Gather Together

Chime for Change

  Gucci launches the next chapter of its CHIME FOR CHANGE campaign with new creative identity, dedicated ArtWalls, non-profit projects and creative collaborations a call for the global community to unite in support of gender equality.

“Every person is created equal. We all have the power to use our voices to stand up for what we believe in. When we gather together across generations and communities, we have the opportunity to create real change. The fearlessness of this generation to express themselves gives me hope that a future of freedom and equality is possible,” said Alessandro Michele, Gucci Creative Director.

Alessandro Michele collaborated with Italian visual artist MP5 to create the new CHIME FOR CHANGE campaign identity that will be revealed on Gucci’s ArtWalls in London, Milan, New York, Taiwan and Hong Kong. The new identity features silhouettes of human figures, unidentifiable by gender or other labels, standing together. Earlier this month, Gucci presented On/Off, a two-part wall painting by MP5 at the Gucci Garden in Florence. MP5’s work is characterized by an incisive black and white style and aimed at a critical and politically engaged vision of reality.
To coincide with this next chapter, CHIME FOR CHANGE is proud to present The Future is Fluid, a short film by Jade Jackman and Irregular Labs, which premiered yesterday at an event during the Sundance Film Festival. The film explores what “gender” means to Gen Z, featuring individuals from Brazil, Canada, India, Italy, Singapore, South Africa, the UAE, the United Kingdom and the United States.

To view The Future Is Fluid short film, click HERE