Back to the originsLouis Vuitton

Circling back to the pleasures
of sartorial protocol.


“It’s a part of French history that’s very interesting in art, as well as culturally, in terms of emancipation of women, and, of course, in literature with Proust.” – Nicolas Ghesquière

Louis Vuitton SS20 Collection picks up the thread of its own history and brings together two nascent centuries, the dream-like dawn of the 20th century and the 21st century that yearns to remember it.
It expresses itself through a new Belle Époque, as if in tribute to that vivacious time when Paris was pure enchantment. Circling back to the pleasures of sartorial protocol. During the show the artist Sophie appears on the big screen singing “It’s Okay to Cry”, specially made for Louis Vuitton with the participation of Woodkid. A certain dandyism blends styles and genres based on depth of culture. Harking back to the fundamentals of romanticism and transposing Art Nouveau onto clothing.
After the show, all the wood used for the setting is donated for reuse as part of a partnership with ArtStock, whose mission is to recycle and upcycle elements from artistic productions in order to preserve the environment.