Back To BasicsPrada FW17

A return to reality and to the possibility of an intimate, unmediated experience between audience and fashion: for the Prada Men’s and Women’s F/W 2017 show, AMO stages the bare simplicity of everyday’s life. The audience is accommodated along the seating structure. The layout provides each guest with a unique perspective that manifests once one is immersed into the space. The partitions, with their limited height, act as a screen between the different rooms, providing an individual perspective to each observer, while still allowing views of the models behind the boiserie. All the guests share the same personal yet collective experience. 70s tones of camel and brown are the distinctive tone of the collection: wardrobe essentials to keep it simple with classic tailoring.