A serial layoutContemporary attitude and lightness

Testing the intelligence in an
elegant and new way for Prada.


“You know I’m a bit contrarian. You know I never pronounce this word in my life: I never wanted to pronounce the word ‘sexy’. But now, sexy…” – Miuccia Prada

SS19 PRADA Men fashion show returns to basics with a sophisticated setup that brings fashion into the foreground by questioning the recent practice that sees show sets as explanatory efforts to contextualize collections.
 The Cartesian precision of the set magnifies the industrial elegance of the space: the room is treated as an architectural field that controls the show’s dynamics.

A grid defines the areas occupied by guests, while four different trajectories are left unoccupied for models to cross the room longitudinally, enforcing a strict serial layout.
A geometric pattern invades the room, a manifestation of the principles that organize the show’s choreography. Numbers and symbols define the exact positioning of the actors in the space, alluding to geographic coordinates of remote places.
 To complete the set, inflatable stools by Verner Panton – an exclusive re-edition of the 1960s piece, produced by VERPAN for PRADA – were selected for their contemporary attitude, lightness and transparency.