A rainbow explanation Virgil Abloh New era

The Louis Vuitton vocabulary
according to Abloh.

  “I don’t call myself a designer, nor do I call myself an imagemaker.I don’t reject the label of either. I am not trying to put myself on a pedestal, nor am I trying to be more, now. I would like to define the title of Artistic Director for a new and different era.” – Virgil Abloh

Virgil Abloh with his first Louis Vuitton Men SS19 Collection wants to comunicate his colorful vocabolary.
Graphic ornamentation no longer takes the form of prints but evolves into artisanal insignia, handembroidered, flocked and off the grid. It is hand-placed individually by Abloh. A portmanteau describing the transformation of an accessory into a garment, effectively evolving its functional form. The designer explains the philosophy of a new generation, a new era. The irony of a generation raised on extravagance, and the makedo and mend sensibility of those with access to it. A kaleidoscopic palette evolving from off-white to polychromatic, synchronously forming a holographic archway known to represent dreams. A motif in The Wizard of Oz, which provides construct to the Spring-Summer 2019 collection.