A Radical ViewpointEDITED - Milano

In fashion, today, there is too much of everything.
Less is better. The choice is to edit.

EDITED – Milano is the visual and emotional sum of the values that characterize this effort of Santoni by Marco Zanini. A city of muted colors and hidden gardens, of severe simplicity and shy gentleness, it offers both the pretext and the context to the whole operation. From the collaboration between British photographers Hill and Aubrey, creative agency Pomo, Marco Zanini and Angelo Flaccavento, the book mixes a documentary survey into the city of Milan with still life and fashion shoots that enhance the exquisite, internationally Italian spirit of the collection, its soft and introspective elegance.

 

 

IN FASHION, TODAY, THERE IS TOO MUCH OF EVERYTHING.
LESS IS BETTER. THE CHOICE IS TO EDIT.
IT’S A CONSCIOUS, EMOTIONAL, RADICAL CHOICE.